Customer Relationship Management (CRM) is used to manage customer relationships, sales activities, and communication processes in one centralized system.
It helps companies to:
• Track leads and sales opportunities
• Manage customer information and communication history
• Organize follow-ups, meetings, and tasks
• Improve sales performance and team collaboration
• Monitor the sales pipeline and conversion rates
• Generate reports and sales forecasts
• Automate sales and customer service processes
In simple terms:
A CRM system helps businesses organize, track, and improve their interactions with potential and existing customers.
Lead: A potential customer or initial inquiry that has not yet been qualified.
Opportunity: A qualified sales prospect with a higher chance of becoming a customer.
Customer: A person or company that has already purchased products or services.
